Lead Generation
Experience Lead Generation as you have never before
Our Lead Generation programs are designed to focus on creating consumer interest, generate positive public relations and improving your organization's image and reputation.
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BANT
Generate sales with prospects who are deeper into the funnel and ready to purchase.
For BANT leads, our master analysts combine with your team to deeply comprehend the product and later on apply these insights to elicit meaningful conversations with important decision-makers. We screen leads before we hand them over to your selling team after they have passed the budget, authority, need and timeframe questions.
Parameters included in BANT:
Budget
These questions help us to find out whether your budget is within a range or not. It's intended to help us determine the character of the lead, that also affect its saturation.
Authority
They aim at ascertain who is the one in each account that takes the decision. Selecting one authority simplifies the process and effectively drives the lead towards conversion.
Need
We evaluate the lead's main challenges during the needs assessment. Knowing their struggles allows your business to create content that directly addresses their issues.
Timeframe
This allows exploration of the decision-making time window for prospects. Using this data, you will be able to manage the speed of relationships with your leads.
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How B2B Lead generation Works
Generating B2B leads is always a puzzle, so we’ve broken down exactly how to generate these tricky sales leads into three steps-
Step 1: Identify who your best customer is. (pain points and company's characteristics)
Step 2: Choosing strategy- Now it's time to figure out a way to meet the real life representation.
Step 3: Qualifying and prospecting- At this stage, it's crucial to assess the probabilities of converting leads into buyers.
B2B Lead Generation Benefits
Besides improving the future sales, our lead generation offers multiple other benefits to you
Focus on customers who are your target market- The process of our lead generation includes researching your target customers.
Obtain Useful Business Information- Our lead generation provides you with valuable business information like market data or customer contact details.
High-Quality Leads Attract More Customer- In order to be a customer, the prospects have to go through different sales funnel stages.
Lead generation is a crucial step as attracting the correct audience is vital for future success.
Types of Leads -
Marketing qualified leads (MQLs) are potential leads that the marketing team defined as customers, likely to purchase a product or service based on pre-identified criteria.
Engaged Leads- Leverage Engaged Leads through intent-based content syndication to ramp up customer acquisition.
High Qualified Leads (HQLs)- Have your sales team work with prospects who have shown interest in learning more about your brand and answered custom qualifying questions.
Frequently asked questions
What is lead generation?
Lead generation is about finding and engaging with people who have demonstrated some kind of interest in your products or services. It comprises of a number of marketing strategies that are applied to engage and move the prospects towards the stage of sales.
Why is lead generation important for B2B businesses?
The process of lead generation is imperative for B2B companies, as it helps them build up a funnel of probable purchasers, which is very important for the growth of sales and revenues. It makes it possible for companies to address specific audience segments and concentrate on those prospects who are most likely to convert.
How are leads qualified and nurtured?
Lead qualification and nurturing are key points of the lead generation process. Generally, leads are assessed by engagement, demographics, and behavior, with a goal to lead them down the sales funnel through focused content and communication.
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